In the morning, it goes like this: cleanser, toner, serum, face oil, moisturizer, sunscreen, and then makeup. In the evening, it’s pretty much the same start with a couple of swaps toward the end: cleanser, toner, serum, moisturizer, retinol, and face oil. Dr. Idriss says toners are typically the first step post-cleaning due to their lightweight liquid nature. The general rule of thumb is to apply products with lighter textures first and finish with thicker ones so everything can absorb into the skin properly, according to Dr. Rubin.
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