With the NFL Season Around the Corner, These Are the Top 10 Markets For Airbnbs on Gameday

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In This Article

NFL fans don’t just travel, they travel with purpose. They book in groups, filling your driveway with trucks and tailgating gear, and they treat Sunday like a sacred holiday. For short-term rental owners in NFL franchise cities, this isn’t just a tourism bump; it’s a business strategy.

But this list isn’t about vibes or team loyalty. It’s based on data. We analyzed STR performance metrics from PriceLabs, real estate fundamentals from BiggerPockets, and team projections using ESPN draft grades and current roster outlooks. Because when you combine strong booking demand with an affordable housing market and a team on the rise, you get more than just sold-out Sundays. You get year-round returns.

Here are the top 10 NFL cities where short-term rental investing and football fandom collide.

10. Jacksonville, Florida (Jaguars)

Jacksonville has quietly become one of Florida’s most promising STR markets. It has the beach, the weather, and a football team that’s finally catching national attention. With home prices still relatively affordable and short-term rental revenue on the rise, Jacksonville offers a rare combination of cash flow and appreciation potential.

STR performance:

• Annual revenue: $47.2K (+8%)
• ADR: $265.99 (+6%)
• Occupancy rate: 58% (+2%)
• RevPAR: $155.21 (+8%)

Quarterback Trevor Lawrence is locked into a long-term deal, and the team added explosive rookie talent like Brian Thomas Jr. and Travis Hunter. That kind of momentum translates to increased fan travel and more high-value bookings. 

Jacksonville is still under the radar compared to Miami or Tampa, but investors paying attention know the opportunity is real.

9. Nashville, Tennessee (Titans)

Nashville is already a top-tier STR destination, but what makes it especially attractive for football-focused investing is its consistent calendar. While many cities experience a surge in activity during the summer, Nashville remains strong year-round, and Titans games provide a reliable fall boost.

STR performance:

• Annual revenue: $61.7K (+7%)
• ADR: $340.03 (+6%)
• Occupancy rate: 56% (+2%)
• RevPAR: $190.82 (+8%)

The Titans have a new QB in Cam Ward, who might just surprise the league. The franchise is in rebuild mode, but its fan base runs deep throughout the South. Game weekends are often booked out months in advance, especially for group stays. 

Nashville rewards investors who play the long game. If you’re patient, strategic, and willing to work within zoning limits, the returns can be impressive.

8. Miami, Florida (Dolphins)

Miami might be known for nightlife and neon, but it’s also one of the best STR markets in the country, especially during football season. While tourism dips slightly in September and October, Dolphins games help fill that gap.

STR performance:

• Annual revenue: $50.3K (+5%)
• ADR: $272.61 (+2%)
• Occupancy rate: 60% (+4%)
• RevPAR: $164.36 (+5%)

When Tua is healthy, the hype around the team drives even more demand. Jaylen Waddle and an explosive offensive core attract traveling fans, which helps fill shoulder-season vacancies. Short-term rental regulations are tighter in Miami, but that means fewer listings and more pricing power for the hosts who get it right.

7. Indianapolis, Indiana (Colts)

Indy is a sneakily good market for STR investors. The cost to buy in is low, the city hosts major events year-round, and football weekends bring a surge of demand, especially if the Colts are competitive.

STR performance:

• Annual revenue: $29.8K (+12%)
• ADR: $204.89 (+9%)
• Occupancy rate: 49% (+2%)
• RevPAR: $100.13 (+12%)

Anthony Richardson is the wild card. If he breaks out, Indianapolis could become a playoff city again, generating more weekend demand. Currently, the numbers indicate room for improvement in occupancy, but investors who optimize their listings have a clear path to higher returns.

6. Cleveland, Ohio (Browns)

Cleveland is a comeback story, both on and off the field. It’s one of the more affordable cities on this list, and the STR growth here has been impressive.

STR performance:

• Annual revenue: $26.9K (+11%)
• ADR: $166.11 (+3%)
• Occupancy rate: 55% (+8%)
• RevPAR: $90.64 (+11%)

Fan loyalty runs deep, which pays off during Browns home games. Add in a draft class rated A-plus by ESPN and a potential breakout season for rookie QB Shedeur Sanders, and you’ve got a city that could convert football buzz into short-term rental bookings.

5. Minneapolis, Minnesota (Vikings)

Minneapolis offers one of the most balanced STR profiles in the NFL. A strong local economy, consistent demand, and a team with playoff potential make this market a dependable performer.

STR performance:

• Annual revenue: $35.6K (+12%)
• ADR: $207.48 (+9%)
• Occupancy rate: 58% (+4%)
• RevPAR: $121.22 (+12%)

The Vikings are stable under head coach Kevin O’Connell, with a solid offensive identity and a fan base that shows up in force. Game weekends see a noticeable spike in both occupancy and nightly rates. For investors seeking a low-drama, high-efficiency market with steady returns and seasonal lift, Minneapolis ticks many boxes.

4. Charlotte, North Carolina (Panthers)

Charlotte is heating up as an STR destination, and a rising young QB is helping push it over the edge. The city already performs well thanks to strong downtown demand and regional business travel, but Panthers games are turning it into a fall hot spot.

STR performance:

• Annual revenue: $33K (+11%)
• ADR: $195.89 (+4%)
• Occupancy rate: 56% (+7%)
• RevPAR: $110.28

Bryce Young is developing quickly, and his breakout potential could fuel even more fan-driven travel. With low levels of seasonality and consistent bookings beyond the football season, Charlotte is one of the most well-rounded markets on this list.

3. Tampa, Florida (Buccaneers)

Tampa might be one of the most complete STR markets on this list. It’s affordable to enter, has substantial tourism numbers year-round, and gets a solid boost from Bucs home games.

STR performance:

• Annual revenue: $36.5K (+15%)
• ADR: $199.07 (+5%)
• Occupancy rate: 62% (+13%)
• RevPAR: $123.60 (+17%)

March and April are peak months, but football season keeps the momentum going from September through December. A strong roster and fan base ensure that football weekends fill calendars. Tampa is a city where STRs perform in every season, not just during NFL action.

2. Green Bay, Wisconsin (Packers)

Green Bay is the smallest market on this list, but its STR numbers are among the best. With ADR above $410 and annual revenue approaching $53,000, this city delivers massive returns during football season.

STR performance:

• Annual revenue: $52.9K (+47%)
• ADR: $411.46 (+49%)
• Occupancy rate: 42% (+1%)
• RevPAR: $172.19 (+46%)

Weekend rates during home games are sky-high, and diehard Packers fans have no problem paying premium prices to stay near Lambeau. Jordan Love’s growth adds new excitement, and the team’s loyal following continues to keep bookings strong. 

Green Bay may be seasonal, but when it’s on, it’s on.

1. Kansas City, Missouri (Chiefs)

Kansas City is the gold standard for football-fueled STR markets. Strong revenue growth, reasonable home prices, and the Mahomes effect combine to make this one of the best places to invest in a short-term rental.

STR performance:

• Annual revenue: $35.1K (+14%)
• ADR: $195.06 (+7%)
• Occupancy rate: 59% (+6%)
• RevPAR: $115.67 (+14%)

Patrick Mahomes is the anchor of the city’s tourism economy. As long as he’s under center, fans will travel, book early, and pay top dollar. Draft picks and a consistent coaching staff mean the Chiefs will stay competitive, and so will your STR.

KC isn’t just winning on the field. It’s winning for hosts who understand how to capitalize on sports travel and seasonal pricing. If you want stability, growth, and hype all in one package, Kansas City is your move.

Final Thoughts

Football season may only last a few months, but the impact on your short-term rental calendar can last all year. The right NFL market doesn’t just give you a few busy weekends; it gives you pricing power, loyal repeat guests, and built-in demand you can count on. Whether you’re going for a top-tier city like Kansas City or betting on an underdog like Cleveland, these football-fueled markets prove that investing where the fans go isn’t just fun—it’s profitable.

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